Unbranding The Church

This article was originally published by Gene Mason over at Communicorps.org right here…

I have been allowed to serve in a ministry promotion role in the local church for two decades, focusing on print and online media, video and broadcast, copywriting, press relations and advertising–all the tools of the marketing arsenal. So it may come as a surprise for me of all people to say that there is no such thing as church marketing. But this is a learned and considered statement that I believe is important for leaders in the North American evangelical church to come to grips with and understand. Continue Reading…